Step 1: Create your Claude account
Go to claude.ai and sign up with your email address or your Google account. Check your inbox for the confirmation message if one arrives.
Go to claude.aiA quick note before anything else: I have no affiliation with Claude. I just love it, so I wrote down exactly how I use it.
A step-by-step guide
From a Financial Controller & Chartered Accountant
Follow these nine steps once. Claude then reads your Instagram numbers, looks at what is working in your niche, and writes your content plan, on a schedule you choose.
These two boxes fill in the prompts further down, so you can copy them ready to use.
Go to claude.ai and sign up with your email address or your Google account. Check your inbox for the confirmation message if one arrives.
Go to claude.aiThe Chrome extension and scheduled tasks both need a paid plan. Pro is US$20 a month, and the price shown at checkout is your local price. Annual billing is also available at a discounted rate.
Scheduled tasks run from the desktop app, so this step matters even if you already use Claude in your browser.
This is how Claude connects to Instagram. The extension lets Claude open pages and read them for you inside your own browser, using the logins you already have. It works in Google Chrome only, not other browsers and not on phones. It is in beta.
Log in to both sites in that same Chrome window. Claude works inside your own browser, so it can only see what you can see when you are logged in. For your own numbers, open Instagram's professional dashboard once so you know where Insights lives.
Open a new chat in the Claude desktop app, paste this, and let it run. This is your first test, so you can see what your numbers look like.
Using Claude in Chrome, open Instagram Insights for [@yourhandle] and pull the last 7 days of reach, views, likes, comments, shares, saves and follower change, per post; group the posts by format; tell me which format and topic reached the most non-followers; name my best and weakest post and what the hook did in each. This is read-only - do not post, comment, like, follow, save or message anyone
This one looks outward, at what is working for other creators in your space right now.
Using Claude in Chrome, browse Instagram and TikTok for [your niche] and find 10 videos doing well above that creator's usual views; for each one note the hook in the first 3 seconds, the format, approximate views and why it is likely working; then name the 3 patterns across all 10. This is read-only - do not post, comment, like, follow, save or message anyone
This prompt joins prompts 1 and 2 and writes the plan. Then you tell Claude to run it every week.
Every Sunday at 8pm, run my analytics summary and then my trend research; use both to write a 7-day content plan for [@yourhandle] where each post fixes one weak spot from my analytics and rides one trend you found; give me the topic, hook and format for each day, ideas only, no full scripts. This is read-only - do not post, comment, like, follow, save or message anyone
Claude reads analytics off the screen, so it can misread a figure.